TLC’s Mission Menu

I had the opportunity to work with a new restaurant turnaround show that was being aired on TLC International. Mission Menu centered around creating new menus for failing restaurants. I was taked with crazy TV deadlines to create multiple menues and new brand identities for these restaurants  Despite the hectic work schedule  the project proved to be fun and some good work came out of it.

Victoria’s Secret - Secret Little Gift Guide

This project was another special project that allowed me to work nearly concept to completion. I primarily led development of layout design, typography, photo concept, and oversaw production. This project initially ran as a marketing piece to entice high value clients to increase purchases, it’s overwhelming success led it to be a yearly project. 

Victoria’s Secret Casual catalog

My work at Victoria’s Secret centered on concepting various catalog concepts as well as big picture branding initiatives. This piece involved layout design, typography & photo direction. While this piece did get produced fairly inline with my designs, I still like the concept version better.  This catalog was produced in the 10’s of millions.

Bath & BodyWorks Catalog

I was hired to help launch a marketing initiative to sell the companies diverse products direct to consumer. My small two person team led the catalog from concept to completion. This allowed me some creative freedom as well as greater experience with Art Directing photo shoots.

This test list had a circulation in excess of 7million per catalog. 

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